A color catalog, not printed but instagrammed.
Polisan is a Turkish household brand that produces paints for walls and furniture. To promote their 2016 Summer Colors Pack that consists of 21 amazing new colors, they wanted to have something that could go popular on social media. Instapalette was created in response to this brief. Instapalette was featured on various Turkish advertising blogs and awarded bronze in Kristal Elma 2016 which is the leading advertising event in Turkey. After staying up for 6 consecutive months. Instakartela (Instapalette) was removed from Instagram.